Food Therapy: Ready to Use Therapeutic Foods for Malnutrition

urguide By urguide, 20th Jun 2012 | Follow this author | RSS Feed | Short URL http://nut.bz/1640j0gh/
Posted in Wikinut>Health>Diet & Nutrition

It is an opportunity to become entrepreneur as well as to expand the business.

Ready to Use Therapeutic Foods (RUTF)

Ready to Use Therapeutic Foods (RUTF) are the special type of foods prepared by mixing various kinds of food materials along with minerals, vitamins, etc to treat malnourished people. This food contains balanced amount of calories and nutrition content. This kind of food has lot of potential market all over the world.

Reason

Poverty is not the only reason for malnutrition. Lifestyle plays a crucial role too. Junk food, smoking, coffee drinking leads to poor nutrition intake in diet and also prevent their absorption in our body. For example, coffee drinking prevents iron absorption leading to iron deficiency based anemia.

What to do?

Poverty can be managed by helping people but lifestyle is a more challenging task. It is not easy to change ones habit, especially when the whole corporate world doesn’t want you to. Two decisions are possible either you just go ahead and start a head on fight with corporate giants. It is not a movie, so risk of failing are high. Since, they will use political as well as bureaucratic power of all fields to pull you down. In addition, people generally do not want to change their lifestyle.

Second Option: Business

Second option is you can set-up your business and start providing provides which can cure people of the disease. It can even appeal the people who do not have to part with their favorite lifestyle. Products are easy to make, can be sold over the counter at high profit margin due to medicinal value.
Social service performed by allocating part of such products for distribution among the malnourished poor people will help in getting free marketing (through media and mouth to mouth canvassing) and tax benefits. Such activities performed near commercial product outlet can help in reducing the cost of transportation and distribution.
Its low start-up cost and product segmentation both as healthcare and food product makes it a low risk business. Since, healthcare and food industry do get as adversely affected by recession as other sectors.

Tags

Food Therapy, Malnutrition, Malnutrition Business, Ready To Use Therapeutic Foods, Rutf, Rutf Business, Therapeutic Food

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author avatar urguide
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